The next article is from The Western Mail dated July 28, 2005, entitled Is Podcasting The Future Of Broadcasting? The author of this article seems to think that podcasting will take the world by storm and radio will never be the same and I agree. When television became popular, I am sure the radio companies were fearful for their livelihoods. But radio survived and changed with the times. The same thing will happen here, radio might not survive in the form we are familiar with now, but broadcasting without video will survive. With widespread media coverage many people have heard the word “podcasting” but few actually know what the word means.
Podcasting technology has taken off at light speed. “National Public Radio, the Canadian Broadcasting Corporation, and the British Broadcasting Corporation have begun to podcast some shows. Even some corporations such as Heineken and General Motors have created their own podcasts to attract consumers.” (from howstuffworks.com)
Podcasting is very easy to do, fairly inexpensive to produce and receive, and it is convenient to use because a person is not tied to a radio at a particular time to listen to a program. There is a common theme throughout all the articles I have read and that is how easy it is to engage in this newest of fads. (218)
